It’s always been emphasized how important high quality content is when it comes to SEO (Search Engine Optimization). “Content is King” as they always say, and it’s been a mantra that has been spurring businesses (and their internet marketing team) to come up with engaging online articles wherever their business location may be. Let’s say your company is in LA; any design agency Los Angeles team would tell you that content is an integral part of SEO. In fact, excellent content and excellent SEO work go hand-in-hand to engage potential customers. Both will get your business noticed online, tap your target market, keep your customers engaged and raise your business’s credibility. In effect, your content and SEO initiatives are aspects that will help your business thrive.
That said – how exactly do you connect to your customers through online content? Here are a few that you should delve into:
Articles. Articles keep your readers engaged, and when readers are engaged, they are entertained enough to read the whole article. If your readers (who could also be your target customers) are engaged, well-written and engaging content is an opportunity for you to develop a relationship with them. And, it is important to bear in mind that though you will be creating articles that focus on your target readers, your ultimate goal is not advertising your business. Your goal is to be helpful and informative as well as entertaining. This means that when you have to craft content that may be considered serious, execution is key to making a dreaded topic fun enough to read.
If your articles are supported by other media like videos, images, share buttons, and more; the more you can also establish a connection to your target reader. Additional elements that are bound to ‘engage,’ make content ‘shareable,’ which is actually the online equivalent of word-of-mouth marketing. The difference is; sharing information on social media sites happens much more quickly than your traditional word-of-mouth marketing.
Blogs. Weblogs or “blogs,” compared to articles, are much shorter, simpler, and easier to compose, but that doesn’t mean they are less informative. Share relevant bits of information that your readers will find useful as well as, interesting. To draw your readers in, you or your design agency Los Angeles team can use easy-to-navigate platforms such as WordPress. But what you’d really want to happen is to provoke an emotional response so your blog is shared. The more people share your content, the more it goes viral. And if your blog content goes viral, that IS a very good thing.
Keeping track of comments also helps you update yourself on what is happening in your own niche. Knowing this will help you create more interesting content for your blog. In addition, reading and commenting on other relevant blogs will also draw more of your targeted readers into your own blog. Plus, whether the feedback on your blog content is positive or negative, as long as it is from a legitimate source, comments are best addressed gracefully. Responding to comments heightens customer engagement and builds your credibility.
E-newsletters. They’re like actual newsletters (i.e. delivered weekly or monthly) but are done online and usually delivered via email. What’s great about e-newsletters is that you can keep your existing and would-be customers informed in a timely manner. You can also ask your design agency Los Angeles team to archive past issues of your e-newsletters in your website to keep current and future customers well-informed about your business, products, and activities. Use your e-newsletters to work with your website and vice versa. Be careful about spamming though. Always ask permission before sending them out to customers. It would be best if your website has a sign-up prompt for subscriptions. That way, you’re sending e-newsletters ONLY to willing recipients.
Micro-blogging / Twitter. Micro-blogging or “tweeting” 140-character posts or updates may seem too short or limited for you, but the opportunity for real-time interaction between you and your customers will prove to be hugely important. You don’t have to shape the flow of the conversation all the time.
You can use Twitter to:
• Share information about events, new products, and discounts, among other things.
• Gather information about your market and feedback about your company.
• Nurture a relationship with people who are interested in your company and its products.