So over cups of coffee and illuminating conversations about old movies, 80s music and of course, major Internet marketing stuff, Mik Pam asked this thought-provoking question: Who are the better bloggers? Men or women? And how is that even relevant to businesses? Honestly, I had no idea until I did my research but from what I have unearthed from Google’s treasure trove of nuggets, I just know that my partner’s going to have a hard time rebutting my points. And yes, my dear readers, I have more than enough evidence to show that women are indeed better in blogging than men. Join me, friends as I blow the lid off this one.
Last September, Ignite Social Media came up with a list of 100 Women Bloggers You Should Be Reading. Needless to say, I was ecstatic because a. I do follow some of the ladies featured on the list such as Kristien Del Ferraro, Grace Bonney, Kelly Kautz, et al, and b. I’m always on the lookout for great reads on the web. Of course, the best part about this list is that it serves to debunk the myth that women can only write fashion, beauty, housekeeping and other ‘girly’ topics. It’s a reinforcement of what I already know – that women are a force to be reckoned with on the blogosphere. And, if you ever need more reasons to feel awed by women bloggers, just click here for The Big List of Top Women Bloggers.
Women rock the world…
…the Internet to be exact; according to Aileen Lee’s Why Women Rule the Internet: “Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web.” And what are blogs if not an important part of the social web? Lee also mentioned Twitter (heck yeah, microblogging!), “which has a reputation for being a techie insider’s (i.e., male) product.” Surprisingly, based on Dan Zarella and Darmesh Shaw’s analyses, Twitter actually has more women users, who “follow more people, tweet more, and have more followers on average than men.”
So what about SEO?
The importance of blogging in SEO is something that I prefer to discuss on my next blog post but I’m pretty sure that in some form or the other, my colleagues here at Pin Agency will cover that topic in the immediate future. Anyway, what I would like to point out is that just as there are many women, who are leaving their footprints on the blogosphere on a daily basis, there are also influential women who are widely recognized in the SEO/SMO industry. There’s Vanessa Fox, Jill Whalen, Sue Darby, M.J. Taylor, Lisa Barone, and Mari Smith, just to mention a few. I don’t have to bet that these women know how to make the most out of their microblogs. All I know is that women have an advantage in technology, and we’re not afraid to use it!