PPC

Pay Per Click Advertising and Management

What Is Pay Per Click Advertising?

Every time you see a banner ad, advertisement link, or even commercial online you're probably seeing PPC advertising at work. Pay per click advertising is the most often used type of advertising the web because it's the most effective, and how it works is very simple to understand.

With PPC advertising, you create ads specific to your marketing campaign. These ads are then served on the advertisement network that you're running your campaign on, such as the Google network, or Microsoft's Bing network. You control how many ads the network serves and how much money you spend on your campaign.

Every time a viewer sees an ad is an impression, and every time a view actually clicks on an ad is a click-through. You only pay for the clicks, which means you only pay when your ad campaign has been effective and a consumer has visited your website. The best campaigns are the campaigns that have the best click-through to impression ratio. The ads will continue being served until they meet your budget.

What Makes PPC Advertising Superior?

PPC advertising is superior to simply buying advertising space because you only have to pay when the campaign is effective, and because it is usually done through an advertising network. The alternative is buying advertising space on specific websites. While there are ways to do this effectively, buying advertising space is more expensive because you have to pay even if users aren't clicking on your ads, and it's more difficult because you have to enter into negotiations with the companies you want to advertise with.

Why Do You Need A PPC Management Company?

A PPC management company creates and manages your PPC advertising campaigns. This means that they watch how your campaign is doing and adjust it appropriately, by using different keywords and different marketing styles. A PPC management company is vital to the success of an advertising campaign because online advertising campaigns require constant optimization.

For most companies, their competitors will already be using a pay per click management company. This means that they will be up against professionals and fighting for the same clients. Since the online world moves very quickly, it's important to adjust and adapt to any moves that the competitors make or changes in the market in general. This is the only way an advertising campaign can stay successful and capitalize on new developments.

How Do You Know Your Campaign Is Working

A PPC campaign involves many statistics which allow you to gauge how your advertising campaign is performing. The amount of hits to your website will show a growth in your general exposure online, and increases in sales during that activity will show a direct link to your profit.

While you could try to create your own campaign, you may find that you end up with many hits that don't actually lead to purchases or increased revenue. A good management company knows how to create a campaign that will lead directly to more profit, not just web traffic.

How Does Google AdWords Help?

One of the best platforms for PPC advertising today is Google AdWords. With AdWords, campaigns are easily created, managed, and then distributed among Google's network of websites. Google returns these ads in search engine results, in Google's applications such as email, and in all the websites signed up for Google's advertising service.

Google keeps a variety of analytic statistics that are invaluable for the evaluation and optimization of your ad campaign. The AdWords system also allows for a flexible advertising budget, so that you never end up spending more than you wanted on advertising. Since Google is the largest advertising network today, using Google AdWords means maximizing your exposure on the web.

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